First impressions count! Proper branding and signage builds the right atmosphere that inspires your employees and customers. Brand identity has the potential to be one of your companies most strategic assets. It’s ultimate success depends on many factors including design, execution and timing. But what exactly is a brand? In the simplest terms…a brand is a promise. It says, “this is what we offer that’s different from our competitors.” When it comes to gym branding, this is a science we know all to well.